Insights: Turning Knowledge into Actionable Takeaways
Sep 12, 2024
The "I" in the SHIFT framework stands for Insights; the essential takeaways that bridge the gap between information and action.
In every keynote, I aim to provide my audience with evidence-based, practical insights that are not only thought-provoking but immediately actionable. It's not enough to inform; I strive to inspire transformation by delivering deep knowledge that can drive real-world results.
The Power of Evidence-Based Insights
The modern business environment is fueled by data, but data alone is not enough to create change. According to Mayer's (2005) Cognitive Theory of Multimedia Learning, for information to be effectively absorbed and applied, it needs to be presented in a way that combines visuals, context, and actionable steps. That's where Insights come in.
In my keynotes, I don't just deliver statistics or trends—I provide the "so what?" behind the data. My goal is to help the audience see the implications of the information, giving them the tools to take practical action in their own lives or organisations. This evidence-based approach has resonated with clients like Deloitte, SwissRe, and Superdry, who have all adopted the strategies I presented on stage.
From Information to Application
In a recent development event for Amazon in Lisbon, I discussed the impact of AI on the workforce. Rather than overwhelming the audience with technical details, I broke the topic down into three core insights:
1. AI as a Tool, Not a Threat: I encouraged leaders to see AI as a way to augment human capabilities, rather than replace them.
2. Focus on Adaptability: Employees need to be future literate, continuously adapting their skill sets to remain relevant in an AI-enhanced workplace.
3. Ethical AI Deployment: Companies must implement AI with ethical considerations at the forefront, ensuring fairness and transparency.
... and finally - We are at best pregnant with AI technologies - there is a long way to go. Patience may be an appropriate strategy.
These insights were grounded in real-world examples and research (Shams & Seitz, 2008), allowing the audience to walk away with a clear roadmap on how to implement these strategies.
Delivering Actionable Insights
What makes "Insights" truly powerful is their actionability (is that a word?).
Research shows that people are more likely to retain and apply information if it is presented as a series of clear, actionable steps (Sweller, 1994). That's why I focus on delivering insights that audiences can implement immediately, both in their professional roles and in their personal growth.
During a keynote on the Perennial Mindset in Riga, I presented insights on lifelong learning and how to maintain curiosity and adaptability in an ever-changing world. The feedback from participants showed that they not only understood the concepts but left with practical strategies to apply in their careers.
Translating Complexity into Simplicity
One of the biggest challenges in today's business world is turning complex ideas into digestible insights. According to Green & Brock (2000), information becomes more persuasive when it is delivered in the form of simplified narratives that audiences can relate to. In my keynotes, I use this principle to ensure that even the most complex subjects; like AI, nanotechnology, or future work trends-are distilled into actionable insights.
For example, when discussing future literacy at a leadership event for M&S, I broke down the concept into three digestible components: Anticipation, Adaptation, and Action. This simplified framework gave leaders a clear path for developing future-ready teams, and the insights resonated long after the presentation was over.
Insights That Inspire Transformation
Insights are the backbone of my keynotes. They are what transform a speech from a passive listening experience into a catalyst for change. By delivering clear, evidence-based takeaways, I ensure that the audience is not only inspired but equipped with the knowledge and tools to take action. Whether it's preparing for technological disruption, enhancing leadership skills, or embracing the future of work, the insights I deliver help organizations and individuals turn knowledge into real-world success.
References
1. Mayer, R. E. (2005). The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
2. Shams, L., & Seitz, A. (2008). Benefits of Multisensory Learning, Trends in Cognitive Sciences.
3. Sweller, J. (1994). Cognitive Load Theory, Learning Difficulty, and Instructional Design, Learning and Instruction.
4. Green, M. C., & Brock, T. C. (2000). The Role of Transportation in the Persuasiveness of Public Narratives, Journal of Personality and Social Psychology.
Originally published here https://scottmcarthur.substack.com/p/insights-turning-knowledge-into-actionable
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Bob Strange
THE CLOSER SPEAKERS CONSULTANCY LTD
Tel: +44 20 7193 0636
Mob: +44-7711-268-620
bob@thecloser.consulting
https://thecloser.consulting/